Nowadays, it’s fairly common knowledge that your skin absorbs everything you slather on it. Many ingredients in cleansers, moisturizers and serums are known to seep into your bloodstream and accumulate in your body over time, potentially causing adverse effects to your health. As we all become more and more informed about the quality of our skincare products, more of us are actively searching for formulas that don’t contain potentially harmful toxins.
So, the logical step is to switch over to “natural” or “organic” skin care. But is it as simple as reading a label?
What “Natural” and “Organic” Labels Really Mean
When you pick up a bottle, the word “natural” overlaid on a backdrop of picturesque botanicals might make you feel safe. But the truth is, the words “natural” and “organic” are not regulated at all in the U.S., which means anyone has free reign to label their products as either—it doesn’t matter if their formulas contain 100%, or 1%, natural ingredients.
In other words, if you add a small concentration of, say, lavender extract into a blend of chemically laden, controversial ingredients, you can technically still tout your product as “natural.”
As for “organic,” what it suggests is that an ingredient was grown and processed in the absence of pesticides, synthetic fertilizers, genetically modified organisms (GMOs), radiation and other toxic substances. While the food industry regulates the term, the beauty industry doesn’t enjoy the same oversight. In fact, if you pick up a moisturizer labeled “organic” (whether it’s the full formula or select ingredients), keep in mind that nobody has overseen and substantiated it.
So what’s a health-conscious customer to do?
To start, below are three assumptions NOT to make when you shop for natural skin care:
So, is there any label you can trust? Fortunately, there is one that holds some weight: “USDA Certified Organic.”
“USDA Certified Organic”—and Why It Gives You More Peace of Mind, Guaranteed
If a company wants to label their product as “USDA Certified Organic,” it must be certified by the United States Department of Agriculture (USDA). This label ensures that processing and packaging meets strict controlled guidelines, and that virtually all of the ingredients in the product have been grown and processed in regulated conditions that ensure sanitation without pesticides, GMOS, synthetic preservatives and petrochemicals and even sewage sludge.
Here’s how to navigate the “USDA Certified Organic”label, straight from the horse’s mouth!
Enso Beauty’s entire collection, from our cleanser and mist to our serum, moisturizer and eye cream, are all 100% USDA Certified Organic—every ingredient, every product, every package. That way, we can not only guarantee zero controversial ingredients, but also guarantee that every drop of what you put on your skin is completely free of pesticides and other toxins. All you get is clean, beautiful nature in every pore.